Polo 101: Let’s Grow Polo
Polo 101 is a division of PoloZONE.com
What is Polo 101?
Polo 101 is an Internet-based web site and social media marketing program designed to grow polo membership. The Polo 101 Program will help grass and arena polo clubs market their memberships, events and lesson programs to the general public. Polo 101 will work with polo clubs of all sizes to promote their programs and to reach individuals in their local communities.
Polo 101 and Social Media
Polo 101 will be comprised of a web site coupled with social networking tools such as facebook and twitter. All Polo 101 content (articles, coupons, passes, press releases, news, etc.) can be syndicated to club web sites, facebook pages and other social networking sites. This really extends the reach of the Polo 101 Program. Social media will also help make polo more transparent and approachable.
How Will Polo 101 Help Grow Polo?
Polo 101 will introduce newcomers to polo through educational content on our web site and through our interactions on Polo 101’s social media network. We believe that if we can introduce polo to more people and increase attendance at public polo events that we will be able to generate new polo players and members from these efforts.
Polo 101 Gets Local
Polo needs to be marketed to local communities and cities where polo is already being played. This requires learning about each community, researching the best ways to market to that community and then building a bridge of communication between the local polo club and the individuals who work and live in that area. What works at one club may not work at another club. There are many variables to take into consideration including the clubs facilities, staff, event schedule, local industry, local population and available marketing channels. Polo 101 works with individual polo clubs to develop a unique marketing plan and to implement strategies to effectively market polo to their local community.
How Can My Polo Club Participate?
Any polo club in the United States can participate in the program. The free services offered by Polo 101 are the Polo Club and Polo School Directory listings and the events calendar.
Clubs can also purchase additional Polo 101 marketing services or become a Polo 101 Sponsor or advertiser. Our menu of services ranges from an a la carte menu of monthly services ranging in price from $25 – $250 per month to an annual club sponsorship fee of $3000 per year that includes all of the Polo 101 services including a banner ad on PoloZONE.com. There is something on our service list to fit all budgets, small and large.
If your polo club would like more information about Polo 101 and how to participate in the Polo 101 marketing program, please contact Lynn Bremner, Tel. 760-619-2401 or email: lynn@polozone.com.
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