Polo 101: Learn To Play Polo
What is Polo 101?
Polo 101 is a Internet-based marketing program designed to help polo clubs grow their social and playing memberships. The Polo 101 Program will help grass and arena polo clubs market their memberships, events and lesson programs to the general public. Polo 101 will work with polo clubs of all sizes to promote their programs and to reach individuals in their local communities through our free and fee-based services. Polo 101 is working in conjunction with the USPA to implement the “Polo 101: Learn To Play Polo” Marketing Program.
How Will Polo 101 Help Grow Polo?
Polo 101 will introduce newcomers to polo through educational content on our web site and through our interactions on Polo 101’s social media network. We believe that if we can introduce polo to more people and increase attendance at public polo events that we will be able to generate new polo players and members from these efforts.
Included in the Polo 101 marketing program are promotions and tools to generate new polo students and to increase polo event attendance. Coupons, free lesson passes, VIP Passes and other marketing tools are incorporated into the Polo 101 toolbox. Polo 101 will offer promotions such as the “First Polo Lesson Free” program in cooperation with participating clubs that will generate new students for polo schools and increase USPA Playing Memberships.
One of the large Polo 101 banner ads designed to help promote polo lesson programs.
Polo 101 also offers some traditional marketing services such as press release service to local newspapers and publications and club-specific promotions. Press releases will generate newspaper and magazine articles about polo and generate more exposure and promotion for polo events and polo schools.
How Can My Polo Club Participate?
Every polo club in the United States can participate in the Polo 101 Marketing Program. Polo 101 offers free directory listings for polo clubs and polo schools as a free service to USPA Member Clubs. Member Clubs can also add their public polo events, such as Sunday Polo dates and other polo-related events to the events calendar.
For an additional fee, Member Clubs can purchase banner ads, featured ads and custom marketing services. Our menu of services ranges from an a la carte menu of monthly services ranging in price from $25 – $250 per month to an annual club sponsorship fee of $3000 per year. There is something on our menu of services to fit all budgets, small and large.
If your polo club would like more information about Polo 101 and how to participate in the Polo 101 marketing program, please contact Lynn Bremner, Tel. 760-619-2401 or email: lynn@polozone.com.
Please visit the Polo 101 web site http://www.polo101.com to take advantage of our FREE polo club directory and our FREE events calendar. Just use the “Find A Polo Club” tab and “Events” tab to reach the directories and then click on the “submit a listing” link to add your clubs information.